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The standard of style, the object of adoration of fashionistas around the world, the immortal classic - call it what you want, but coat 101801, no doubt, refers to those things that are simply impossible to resist.
When in 1981, designer Anna Maria Beretta created this silhouette, she could hardly have imagined that he would become a unfading bestseller that would return again and again to the winter collections of the famous Italian fashion house, invariably causing a response in the hearts of fashionistas around the world.
In the year of its birth, this coat of "relaxed silhouette" the color of camel hair - with sloping shoulders, a sachet belt and patch pockets followed the freshest fashion trends - a new wave of emancipation, which gave women the opportunity to compete in business with men along with men, required a new dress code.
“It appeared unexpectedly. We had no goal to create the perfect thing and there were no specific inspirational ideas or images behind it, but when this model finally saw the light, it turned out that its lines and proportions are so perfect that we turn on season after season it’s a coat in its winter collections, ”recalls Laura Lusuardi, creative director of Max Mara.
The success of this model, intentionally moving away from excessive femininity in favor of unisex,was so deafening that she not only received popular recognition, but also became immortalized in the works of famous photographers of the era who eagerly shot film and television stars in MaxMara, a fast-growing cult item of outerwear.
Coat 101801 gave rise to a number of trends. Firstly, it set the tone for the silhouette in the form of an inverted triangle, which echoed for a long time in the collections of other fashion houses. Secondly, it firmly connected the color of camel hair with ideas about comfortable luxury, which also entailed a fashion for a camel shade coat - however, no other style has ever reached such a devoted and sincere love of the public.
Max Mara seam pocket
More than three decades after its birth, the iconic coat has finally changed - but model fans can breathe out! - its style remains the same as it was developed in 1981. MaxMara only changes the details - for example, the lining, previously made from viscose, has become silk, and the company label can now be made to order with the initials or name.
It is believed that the original can be distinguished from fakes by the following features:
Today we can say with confidence that it has not lost a single drop in its versatility: you can combine coat 101801 with both strict looks and ripped jeans - and it will give away part of its unique chic to everything.
Photo: Max Mara
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