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Vika Smolyanitskaya is a Moscow designer, artist, photographer, author and ideological founder of the popular Vika Smolyanitskaya brand in Russia and abroad.
We talked with a famous designer and talked about the secrets of success, fashionable looks and the latest collections of Victoria.On October 21, you presented your spring-summer collection at Mercedes-Benz Fashion Week Russia. Are you satisfied with the result?
Photo from the last show of Vika Smolyanitskaya at Mercedes-Benz Fashion Week 2015
It was a debut show in Russia. Of course, our entire team worked without rest and sleep, and in the end we got a professional result. I think that we all succeeded, the collection was greeted with applause and great reviews in the press.
Please tell us about your latest collection. How was it created, what served as a source of inspiration?
Photo from the last show of Vika Smolyanitskaya at Mercedes-Benz Fashion Week 2015The theme of the collection is relationships and love. Either tears or joy - a condition that most women understand. Tenderness, passion, anger, sex, resentment and disappointment - this is diversity, and even the chaos of emotions that I wanted to show in the collection. The principle of aesthetization works here, which extends to literally everything. The lyrical heroine of the collection is a girl. She is a work of art, and at the same time a living person, with all the ensuing consequences. This existence is on the verge.
Photo from the last show of Vika Smolyanitskaya at Mercedes-Benz Fashion Week 2015She can dance at night in Сrazy Horse, and in the morning be an intelligence agent. Her whole life is a permanent action. The collection was created, on the one hand, is difficult, on the other - easy. For me, creating a collection is like painting a painting. I started as an artist, as a result, my work found a place in clothes. Painting is one of my favorite pastimes, so all my things are probably a bit like paintings. He took off, put in a frame - and the model becomes an art object, which does not affect its performance at all.
How do you work on collections? How long does it take to prepare? Are there any difficulties?
A line dress and cloak My Lovely Age by Vika Smolyanitskaya
Being a designer is not easy: you need to think through everything to the smallest detail, from color and shape to financial matters. We have been preparing the collection for six months, so I work non-stop. I just introduced spring, and I have New Year and next fall on my nose. Of course, there are difficulties, as in any business, but everything is solved! In general, the production of clothing is a huge and competitive work, but we can do it.
You have recognizable clothes with a bright character. Was it easy to find your own style?
Models from the line My Lovely Age by Vika SmolyanitskayaI did not look for him, it's just me. All my collections are created according to my mood and convey my character!
You have changed your profession by graduating from another specialty. Please share the secret of your success.
There is no secret, that’s the whole formula for success. You just need to understand what you want and follow the call of the heart, and not live by the standard! If there is an opportunity to do what you love, it is better to do it. The conditions in which our domestic designer exists are even more similar to the Spartan ones, but the situation is changing, and the attitude towards Russian designers is becoming more respectful, which cannot be rejoiced.
How do you make up your everyday wardrobe? Do you wear your clothes?
I try to wear comfortable clothes that will not hamper me during work. I love oversize and rich colors. Of course I wear my clothes. It so happened that the things of my own brand gradually replaced many brands from my wardrobe. They are very comfortable, and I easily after work, without changing clothes, I can go to a fashion event, and look better there than anyone else. By the way, my personal discovery is Paolo Conte shoes. Very comfortable. I used the shoes of this brand in the show.Is there any universal recipe that you can always look perfect by following?
Sleep for 8 hours! Go in for sports, eat right, relax from work and phones at least once a week, and most importantly - to love. Love is a source of youth, beauty and vitality. Look at the lovers, they always seem to glow.What, in your opinion, should be included in the basic wardrobe of a modern woman?
Photo from the last show of Vika Smolyanitskaya at Mercedes-Benz Fashion Week 2015The second line of my brand, My Lovele Age, is ideal for compiling a basic wardrobe. There, every young woman can find her favorite dress. Gone are the days of black. Of course, it is always relevant, but bright colors will set the mood. Mandatory things - a pencil skirt, a dress with a collar, a polka dot turtleneck and an interesting clatter.
Do you think clothing affects mood, and can autumn-winter spleen be avoided with it?
Vika Smolyanitskaya: models from the fall-winter collection 2015/2016
One hundred percent, our mood depends on what we wear, what we eat, and what we watch. I get a lot of nice reviews on my instagram from customers. The girls write that the clothes of my brand will save them from the autumn depression, and the bright slogans on my coats and dresses set the mood not only for them, but also for their colleagues. Try it yourself and you will feel everything on yourself!
You recently launched a line of shoes and accessories. Do you plan to develop this direction further?
Of course, in the spring we plan the most comfortable shoes and not only shoes. In addition to chic clutches, on our website www.smolya.com you can buy a spacious backpack.
Please tell the story of your doll? How did she appear? What does she mean to you?
Interest Ask. My doll is my alter ego. Do not confuse her with a voodoo doll. She appeared for the first time when I was on vacation, in the evening I decided to sew a doll for my daughter. As a result, I liked her so much that I gave her the name Lucy, and began to take everywhere with me. In our mini-dress with earrings in my ears and with a glass of champagne, she did not let me feel lonely in my travels for fabrics. And then I began to come up with various funny stories with her, and many wanted the same girlfriend for themselves. So they launched it into production.
Who is your favorite designer?
Marc Jacobs.What would you recommend to girls who sew their own clothes?
Sewing clothes is noble. But you need to do it well! And if it suddenly does not work out, then I always wait for them to visit.About the designer
Victoria was born in Moscow. In her youth she graduated from a choreographic school. In 1998, after graduating from the Law Academy, Victoria became interested in painting and photography, and in 2007, together with her British partners, she founded the youth brand Poison & Pinky. In 2009, in the framework of the Pret-A-Porter fashion show in Paris, the first acquaintance with the first line called Vika Smolyanitskaya took place. The collection received high marks from professional buyers and fashion referees. In 2010, the My Lovely Age line appeared.The Vika Smolyanitskaya line is an avant-garde mix of artistic vision and glossy modernity for those who want to be at the forefront and who love things with character. The line features skirts and dresses in the style of Pop Art, as well as coats and bright down jackets.
My Lovely Age - a line of clothes in retro style, the era of the early 20's until the 90's, the basis of which are dresses. Full skirts and dresses with accentuated waist of the 50s, voluminous oversize from the 90s and Pin-Up prints from the 30s.
Poison & Pinky continues to exist as a 3-line designer clothing. Fashionable denim, t-shirts with prints, bright jewelry and light knitted and cotton girls dresses make up the basis for this line.
Photo: www.smolya.com instagram.com/vika_smolyanitskaya_official, facebook.com/Vika-Smolyanitskaya, vk.com
Material prepared by Anna Soboleva
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