Burda on the Needlework Formula: how the exhibition went

From September 29 to October 2, at the main needlework exhibition in Russia “Craft Formula”, the legendary brand BURDA, together with the sewing school “Burda Academy”, presented its vibrant exhibition.

Hundreds of guests visited our exhibition of vintage dresses sewn from fabrics provided by our partners: Beautiful Fabrics store, art-fabric.ru online store, Primavera and Fashionable fabric stores together, as well as the leading manufacturer of sewing threads by Gütermann, took part in master classes from teachers of the Academy and our partners at Elfort, we attended lectures on fashion and style from invited experts from Fashion Consulting Group, the international trend bureau FashionSnoops.com, and also met with teachers from Burda Academy and the editors of our favorite magazine.
The project’s general partner, bonprix online clothing store, presented the fall season fashion trends on the site, and the brand’s stylist gave thematic lectures and style consultations for everyone. Here, in the bonprix corner, one could take part in the prize drawing and communicate personally with company representatives.

One of the highlights of the exhibition was the display of collections of young designers - finalists of the Burda Fashion Start project.Each designer presented a capsule collection autumn-winter. Images of models for the show were created in real time at the BURDA booth by top stylist of the professional brand for hair Napura and the team of the Moscow club of makeup artists "Forum". The show was attended by professional models of the famous model agency "Renaissance". The show was closed by unprofessional models, the winners of the BURDA magazine editorial contest in hand-made dresses.

The final event of the participation of BURDA magazine in the exhibition was the flash mob "Dress in Red", in which the most active readers of the magazine took part. They came to the booth in red dresses tailored to patterns from the BURDA magazine and took part in a quiz led by chief editor Marianna Makarova and a prize draw from Gütermann.

Special guests were Elena Teplitskaya and Zoya Chislova, who held interesting master classes.

The BURDA booth has been enjoying an extraordinary creative atmosphere all these days. Perhaps, thanks to this, the exhibition organizers recognized our stand as one of the best. We thank all our friends of partners, led by the general partner, bonprix online store, for their support and hope to meet again to celebrate the anniversary - the 30th anniversary of Burda magazine in Russia.